BEHIND THE BRAND

At Alooma, our story begins with a heartfelt tribute to the past, where cherished memories intertwine with the art of crafting. It all started after a bittersweet moment in our family's history, when our beloved grandmother passed away, leaving behind a legacy of love, warmth, and a treasure trove of crochet needles that had been a part of her life for decades.With her crochet needles in hand, we embarked on a mission to breathe new life into her cherished craft. Each stitch we made carried the memory of her guidance, and every creation was infused with her spirit. As we delved deeper into the world of crocheting, we realized that it was more than just a hobby; it was a way of connecting with our roots, preserving our family traditions, and sharing the love and warmth that our grandmother had always imparted.Thus, Alooma was born—an homage to our grandmother's legacy and a celebration of the timeless art of crochet. Our handcrafted crochet collection is a labor of love, where her needles continue to work their magic, weaving together threads of the past and the present. Every piece we create carries not only her influence but also the promise of craftsmanship, quality, and authenticity. At Alooma, we invite you to explore the enchanting world of crochet through our collections, each piece a unique blend of tradition and innovation. We are committed to preserving the artistry of handcrafted crochet and ensuring that it remains relevant in the modern world. Our hope is that when you bring an Alooma creation into your home, you're not just buying a product; you're inviting a piece of our family's history and a touch of our grandmother's love into your life. Thank you for being a part of our journey and for allowing us to share the timeless beauty of crochet with you. We are Alooma, where every stitch tells a story, and every creation is a testament to the enduring power of love and craftsmanship.